Vlerick Leuven Gent Management School is proud to present to you its most recent book “The Balancing Act of Innovation”. This very hands-on book offers you a helicopter view on innovation in all its diversity and across all management domains: sometimes radical, sometimes incremental, sometimes spectacular, sometimes less so but no less effective. Via successful and inspiring company cases of amongst others Janssen Pharmaceutica, Alcatel Lucent, Studio 100 and Belgacom Mobile you will get an overall view of the different types of innovation, from a small firm to a big company, from  high-tech to low-tech. There is no one best way to innovation; every company has to invent its own innovation “style”. We hope that this book will help you in discovering your own road to innovation!